What makes Star 51 a little different is the ethos behind it. Co-founder Banayioda Kefalas is a firm believer in age appropriate clothing, and has take inspiration from the designs of the 1950s to create the collection. The quirky detailing and bold prints however, give the dresses a contemporary edge that today’s little girls will love. Amazingly, a percentage of every sale goes to Kids Company, a charity committed to helping the most needy and vulnerable children in the UK.
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I loved the dresses and the whole idea behind the brand. They’re expensive, so not an everyday purchase, but perfect for a special occasion. The quality means they’ll be handed down and treasured for years. In today’s era of fast and disposable fashion, it’s good to see a brand with a little more substance.